ADVISE
As an independent analyst, I have led dozens of advisory and consulting projects for leaders across every sector. I have regularly challenged the recommendations of the largest consulting firms and presented my findings to executive committees.
To help you justify your decisions through independent analysis and outside perspective, I offer three types of services:
UNFILTERED DIAGNOSTIC
IMPACT : An incisive analysis of your strategy, roadmap, or maturity level, enabling internal realignment around your strengths and areas for improvement.
FORMAT/DELIVERABLE : SWOT analysis, internal and external perception grids, anonymized verbatims.
EXEMPLE : External perception of your positioning among your clients, assessment of your digital / marketing / CX maturity.
“Thomas is an independent, objective, nuanced mind. I’ve seen him speak to and advise many international executives. He’s a rare resource if you want to step back and make better decisions.”
Gilles Raymond,
Serial Entrepreneur, Chairman & Fondateur The Signals Network
BENCHMARK & BEST PRACTICES
IMPACT : Save time anticipating change, avoid repeating pioneers' mistakes, inspire your teams, differentiate your offering from the competition.
FORMAT DELIVERABLE : Mapping and comparison of GEO players, best practices for optimizing visibility with LLMs, organizational benchmark of marketing departments.
EXEMPLE : Best practices in measuring customer experience internationally, analysis of AI training rollouts, evolution of marketing organizations in the age of AI.
STRATEGIC ROADMAP
IMPACT : Accelerate your AI decision-making, avoid spreading your investments across the wrong use cases, sustainably differentiate your offering and positioning.
FORMAT/DELIVERABLE : AI roadmap and use-case prioritization, brand platform.
EXEMPLES : AI use-case prioritization, strategic repositioning of a consulting firm.
“Thomas Husson supported us through the evolution of our strategic positioning by bringing an outside perspective, challenging our approach, and aligning my teams internally. Humble, a good listener, but also happy to be provocative when needed, he has mastered AI and customer experience topics.”
Erwan Le Duff,
Group Chief Executive Officer, SQLI
“Thomas knows the retail, marketing, and sustainability challenges well. His analysis is valuable for stepping back, benchmarking what other players are doing, and he has a unique ability to articulate what some are only just beginning to understand.”
Guillaume Darrousez,
Chairman and CEO, Yves Rocher
Exemples of engagements and projects
Brand/marketing framework for B2B software firm:
Strategic documentation review (business plan, roadmap), interviews of 15 best clients, series of 5 interactive workshops with top exec taskforce, alignment on a new brand platform and new portfolio of offering.
AI marketing roadmap for a large pan-European bank:
keynote speech for CMO seminar with international marketing team, review and challenge of existing AI roadmap, benchmark of key marketing AI use cases, discussion on organizational impact
CX maturity assessments, inspiring keynote speech, priorizitization of key customer journeys, recommendation on how to establish a CX function, interactive workshops on CX culture and marketing/brand/CX alignment
Series of customer experience advisory sessions for a global consumer brand:
Marketing repositioning of a consultancy/agency:
Ongoing advisory advice on sustainability strategy for a global insurance company:
bi-monthly conversations on sustainability strategy and roadmap, inspiration with best practices, ESG benchmarks, educational sessions with business leaders, talks and speeches
keynote speech for CMO seminar on collective intelligence, review and challenge of existing AI roadmap, recommendations for a new brand positioning
French Go To Market Strategy for a MarTech Company:
Consumer and Business Buyer analysis of the French market, competitive intelligence and analysis to fine tune the positioning for the French market, review and adaptation of the go to market approach, review and localization of the marketing plan, series of webinar and keynote speeches in French to develop brand visibility
Services
