GUIDE
Once a decision has been made, it must be implemented — and often adapted along the way based on challenges and operational results. That means uniting teams, training them, and finding the most relevant tech players and partners for your organization. I have experienced firsthand how isolating leadership can be, and I can support you and your teams through an international network of tech players and experts built over more than twenty years.
To help you implement your decisions and drive change, I offer three types of services:
EXECUTIVE SPARRING PARTNER
IMPACT : Ongoing support; help preparing presentation materials and talking points for executive or leadership committee meetings, to get a decision approved, convince an investor, or steer a project rollout.
FORMAT/DELIVERABLE : Strategic coaching sessions, public-speaking preparation sessions, RFPs, partner selection.
EXEMPLE : Selecting CX providers, validating an AI investment plan.
“From a marketing roadmap to a forward-looking view of AI in the future of credit, to seminars with all my country marketing directors, Thomas has supported my team for many years, just as he did for the rest of the BNP group, thanks to a rare ability to put trends into perspective and prioritize the topics that truly matter.”
Caroline Soulié,
former Global CMO, BNP Paribas Personal Finance
TRAINING & TEAM MOBILIZATION
IMPACT : Upskill teams, boost motivation and employee experience, share a common culture.
FORMAT DELIVERABLE : AI awareness sessions, CX training, team-seminar sessions.
EXEMPLE : Role-play exercises to help your sales team find the right pitch for a CXO, “Customer Culture” training, running a Customer Week.
PARTNER SELECTION & INTRODUCTION
IMPACT : Save time, reduce risk, gain access to innovative players and the right contacts, and get reassurance from a trusted third party and peer feedback.
FORMAT/LIVRABLE : Mapping of the most relevant players, tools, and solutions; help selecting vendors; RFP review with procurement teams; invitations to events and conferences; dinners and peer exchanges (CIO Club, CXO, CMO).
EXEMPLES : Introductions to experienced HR coaches, subject-matter or functional experts, operational consultants, certified trainers, international consulting firms, IT integrators, tech players, startups.
“Thomas Husson provided my entire team with a rare perspective on the new standards of customer experience and the tangible value of AI. Thanks to meticulous preparation and a sharp understanding of our strategic challenges, he delivered a clear, inspiring presentation that was perfectly aligned with our priorities.
A true catalyst for strategic thinking and a customer-centric culture.”
Guénolé Quéau,
Director of Development & Marketing, Crédit Mutuel Arkéa.
Exemples of engagements and projects
Brand/marketing framework for B2B software firm:
Strategic documentation review (business plan, roadmap), interviews of 15 best clients, series of 5 interactive workshops with top exec taskforce, alignment on a new brand platform and new portfolio of offering.
AI marketing roadmap for a large pan-European bank:
keynote speech for CMO seminar with international marketing team, review and challenge of existing AI roadmap, benchmark of key marketing AI use cases, discussion on organizational impact
CX maturity assessments, inspiring keynote speech, priorizitization of key customer journeys, recommendation on how to establish a CX function, interactive workshops on CX culture and marketing/brand/CX alignment
Series of customer experience advisory sessions for a global consumer brand:
Marketing repositioning of a consultancy/agency:
Ongoing advisory advice on sustainability strategy for a global insurance company:
bi-monthly conversations on sustainability strategy and roadmap, inspiration with best practices, ESG benchmarks, educational sessions with business leaders, talks and speeches
keynote speech for CMO seminar on collective intelligence, review and challenge of existing AI roadmap, recommendations for a new brand positioning
French Go To Market Strategy for a MarTech Company:
Consumer and Business Buyer analysis of the French market, competitive intelligence and analysis to fine tune the positioning for the French market, review and adaptation of the go to market approach, review and localization of the marketing plan, series of webinar and keynote speeches in French to develop brand visibility
Services
